Cards To Nards

Following the overturn of Roe v. Wade, we partnered with World Vasectomy Day to create Cards for Nards—a cheeky Valentine’s campaign encouraging men to consider the ultimate act of love: getting a vasectomy. We took inspiration from flirty, flocked ’70s Valentine’s cards and steered the art direction toward that retro romantic feel, working closely with Tombras’ team to perfect the textures and tones. To top it off, we designed custom upside-down heart lollipops—because, let’s be honest, they looked a little more like nards that way.