Fry Baby

We designed and illustrated Fry Baby, a beach-born fried chicken concept by my cousin, Chef Clarke Bliss, and Chef Ben Tomaiuolo. Taking a new brand fom concept to reality, particularly for a restaurant that is personally meaningful to me, has been a delicious ride. We designed and illustrated every component and detail of this brand with these collaborators; every detail—from the storefront to the menus—was a love letter to our boardwalk roots, bringing a bit of the shore to the streets of Brooklyn.