LISTERINE® + Compound
CREATIVE DIRECTION
To spotlight the lack of diversity in dentistry (Only 4% of U.S. dentists are Black—while over 40% of Black adults live with untreated cavities or decay), Listerine partnered with artist King Saladeen on The Whoa Collective. The Art Supply Shop translated his original painting into a line of custom merch—sticker sheets, robes, and slippers that carried the artwork’s color and message from canvas to object. Full-service from concept to production, we made sure every detail honored the art and the story behind it.
