ADIDAS Solve the Game
EXPERIENTIAL DESIGN
Global relaunch of the most iconic shoe in tennis—the Barricade. We worked with Mojo Super Market to design a puzzle in the style of the wooden table top puzzle games we grew up with. It was designed to open when the puzzle was solved by the user and the prize was a pair of Adidas barricade shoes. The game was replayable, with nods to game in every detail of the box. Boiled wool printed court, neon yellow playing ball, and a ping pong net to secure the shoes.
