The Truth
EXPERIENTIAL DESIGN
For this Truth initiative, we concepted and built a one-of-a-kind promo kit from the ground up. We 3D printed, painted, and wrapped custom vape pens, then designed every piece of packaging—inside and out—to fit the specs of each flavor. From printed cards and tissue to silkscreened self-shipping boxes, every detail was handmade and precisely measured. The finished kits were sent to influencers and stocked in local bodegas across the city, creating an organic buzz both on social and on the street.
"In edgy truth fashion, Depression Stick! boldly highlights the marketing tactics Big Tobacco uses to lure young customers into life-long addiction and mess with their heads."
Robin Koval - CEO and President of Truth Initiative












