Hertz Gold Squad

As a busy Labor Day weekend approached, Hertz, one of the world’s largest car rental companies, sought to comfort stressed travelers. With a mission to make travelers feel golden, Hertz brought its ‘Gold Squad’ – a team of highly trained Golden Retrievers – to select airports across the country. These friendly, furry ambassadors aim to bring comfort, calm and cuddles during peak travel times, ensuring all Hertz customers hit the road with a smile— and we brought it to life for them.